Frank Vella — CEO, Constant Contact
Published:
The headline number exposes that only 18% of small businesses feel very confident in their marketing effectiveness this year.
What does Frank Vella say on The Agile Brand with Greg Kihlström?
Frank Vella, CEO, Constant Contact, says: In this interview Frank Vella, CEO of Constant Contact, explains the SMB marketing paradox: small businesses are increasing marketing spend yet report declining confidence because of complexity, limited time, and difficulty proving ROI. He urges B2B providers to deliver radical simplicity, campaign-based automation, and seamless integrations that let SMBs leverage AI and other advanced tools without needing dedicated teams or technical expertise.
From: The Agile Brand with Greg Kihlström
Cite as: Frank Vella. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/frank-vella-the-headline-number-exposes-that-only-18-of-small-businesse