Frank Vella — CEO, Constant Contact
Published:
Marketing is not a point in time event. It’s a campaign.
What does Frank Vella say on The Agile Brand with Greg Kihlström?
Frank Vella, CEO, Constant Contact, says: In this interview Frank Vella, CEO of Constant Contact, explains the SMB marketing paradox: small businesses are increasing marketing spend yet report declining confidence because of complexity, limited time, and difficulty proving ROI. He urges B2B providers to deliver radical simplicity, campaign-based automation, and seamless integrations that let SMBs leverage AI and other advanced tools without needing dedicated teams or technical expertise.
From: The Agile Brand with Greg Kihlström
Cite as: Frank Vella. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/frank-vella-marketing-is-not-a-point-in-time-event-its-a-campaign