Chris Cubba
Chief Revenue Officer at Snipp
Expert insights
- Start with a short-term activation, but design with the long-term in mind: run the promotion, but connect it to the broader journey.
- Marketers need to really reframe loyalty, not as a points game, but as a value exchange. It’s time to start thinking about how to reward actions, capture data, use that data, cr...
- Most programs today still focus on simple transactions, but brands seeing the most success are those rewarding engagement across the full journey—discovery, trial, sharing, educ...
- Because the brand is using receipt data as a proof of purchase mechanism, we’re able to mine incredibly valuable insights about consumers: what other products they’re buying, wh...