Chris Cubba — Chief Revenue Officer, Snipp
Published:
Because the brand is using receipt data as a proof of purchase mechanism, we’re able to mine incredibly valuable insights about consumers: what other products they’re buying, where they’re shopping, how frequently they’re shopping. It’s turning a loyalty program into a rich data asset that powers smarter marketing decisions across the board.
What does Chris Cubba say on The Agile Brand with Greg Kihlström?
Chris Cubba, Chief Revenue Officer, Snipp, says: The episode features Chris Cubba, Chief Revenue Officer at Snipp, discussing how consumer behavior is shifting toward value-first decision-making and why traditional transaction-focused loyalty programs are failing. He argues brands should reframe loyalty as a value exchange, reward behaviors across the customer journey, leverage receipt and engagement data as a strategic asset, and balance short-term activations with long-term relationship design to drive smarter, sustainable marketing.
From: The Agile Brand with Greg Kihlström
Cite as: Chris Cubba. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-cubba-because-the-brand-is-using-receipt-data-as-a-proof-of-purcha