Chris Cubba — Chief Revenue Officer, Snipp
Published:
Most programs today still focus on simple transactions, but brands seeing the most success are those rewarding engagement across the full journey—discovery, trial, sharing, education.
What does Chris Cubba say on The Agile Brand with Greg Kihlström?
Chris Cubba, Chief Revenue Officer, Snipp, says: The episode features Chris Cubba, Chief Revenue Officer at Snipp, discussing how consumer behavior is shifting toward value-first decision-making and why traditional transaction-focused loyalty programs are failing. He argues brands should reframe loyalty as a value exchange, reward behaviors across the customer journey, leverage receipt and engagement data as a strategic asset, and balance short-term activations with long-term relationship design to drive smarter, sustainable marketing.
From: The Agile Brand with Greg Kihlström
Cite as: Chris Cubba. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-cubba-most-programs-today-still-focus-on-simple-transactions-but