Carolina Paradas
Shopback
Expert insights
- No retail brand can afford to ignore that users need to stretch their dollars. When we look at what CMOs and CFOs are looking for, it's actually having a return on investment on...
- We've seen a shift, specifically among brands that don't have loyalty programs, toward focusing on existing customers. The cost of new customer acquisition is huge, so brands ar...
- Users want to understand why to shop with your brand; they want to see the value instantly. They don't want to shop and then discover how you engage them via a loyalty program l...