Carolina Paradas — Shopback
Published:
No retail brand can afford to ignore that users need to stretch their dollars. When we look at what CMOs and CFOs are looking for, it's actually having a return on investment on what you're doing; versus 2021 when it was all about vanity or upper-funnel KPIs, now we're all asked to be able to prove the value of everything we're doing. The days of free money being thrown at people are over.
What does Carolina Paradas say on The Agile Brand with Greg Kihlström?
Carolina Paradas, Shopback, says: This interview with Shopback’s Carolina Paradas examines how cashback and rewards platforms have shifted from tactical discount channels to strategic growth levers as marketing accountability increases. Paradas discusses how CFO/CMO demand for clear ROI, the rising cost of new customer acquisition, and consumer expectations for instant value are driving brands to use rewards for acquisition, retention, and lifetime-value optimization.
From: The Agile Brand with Greg Kihlström