Carolina Paradas — Shopback
Published:
Users want to understand why to shop with your brand; they want to see the value instantly. They don't want to shop and then discover how you engage them via a loyalty program later — rewards need to deliver immediate value, which has made rewards more mass-market rather than something only for lower-income demographics.
What does Carolina Paradas say on The Agile Brand with Greg Kihlström?
Carolina Paradas, Shopback, says: This interview with Shopback’s Carolina Paradas examines how cashback and rewards platforms have shifted from tactical discount channels to strategic growth levers as marketing accountability increases. Paradas discusses how CFO/CMO demand for clear ROI, the rising cost of new customer acquisition, and consumer expectations for instant value are driving brands to use rewards for acquisition, retention, and lifetime-value optimization.
From: The Agile Brand with Greg Kihlström