Carlos Manalo
Co-CEO and Co-founder at The Office of Experience
Expert insights
- Start with the audience. Who are they? What do they really need?
- Foundationally, ROI should be in everything that you do.
- The worst thing you can do is be reactive. They’re not operating that component. They don’t know the line level details against it, and they will likely have a miss because they...
- Clarifying the levers… there’s some universals, like in e-commerce is always number of engaged customers, conversion rate, and average basket size or average order value