Carlos Manalo — Co-CEO and Co-founder, The Office of Experience
Published:
Clarifying the levers… there’s some universals, like in e-commerce is always number of engaged customers, conversion rate, and average basket size or average order value
What does Carlos Manalo say on The Agile Brand with Greg Kihlström?
Carlos Manalo, Co-CEO and Co-founder, The Office of Experience, says: This episode features Carlos Manalo, Co-CEO and Co-founder of The Office of Experience, discussing how B2B e-commerce teams should build clear, actionable ROI models. Topics include tailoring models to specific stakeholders, embedding ROI tracking into everyday processes, avoiding reactive justification of investments, and using real-time metrics (engaged customers, conversion rate, average order value) as the primary levers for continuous optimization and decision-making.
From: The Agile Brand with Greg Kihlström
Cite as: Carlos Manalo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/carlos-manalo-clarifying-the-levers-theres-some-universals-like-in-e-co