Carlos Manalo — Co-CEO and Co-founder, The Office of Experience
Published:
Foundationally, ROI should be in everything that you do.
What does Carlos Manalo say on The Agile Brand with Greg Kihlström?
Carlos Manalo, Co-CEO and Co-founder, The Office of Experience, says: This episode features Carlos Manalo, Co-CEO and Co-founder of The Office of Experience, discussing how B2B e-commerce teams should build clear, actionable ROI models. Topics include tailoring models to specific stakeholders, embedding ROI tracking into everyday processes, avoiding reactive justification of investments, and using real-time metrics (engaged customers, conversion rate, average order value) as the primary levers for continuous optimization and decision-making.
From: The Agile Brand with Greg Kihlström
Cite as: Carlos Manalo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/carlos-manalo-foundationally-roi-should-be-in-everything-that-you-do