Bryan Gernert
CEO at Resonate
Expert insights
- My perspective is that if you build a marketing capability set that drives better business results, efficiencies will come with it versus focusing on efficiencies first.
- Using AI to be able to predict shifts in individual consumers and how to engage that consumer and what’s important… allows you to identify not just trends, because analytics is ...
- Choose a solution that leverages pseudo-anonymized data… work with a company that is focused on training models that takes into account things like GDPR, CCPA… look for where th...