Bryan Gernert — CEO, Resonate
Published:
My perspective is that if you build a marketing capability set that drives better business results, efficiencies will come with it versus focusing on efficiencies first.
What does Bryan Gernert say on The Agile Brand with Greg Kihlström?
Bryan Gernert, CEO, Resonate, says: In this episode Bryan Gernert, CEO of Resonate, discusses how AI-driven consumer intelligence can help marketers navigate market volatility, prioritize business outcomes over efficiency gains, and drive measurable growth. He emphasizes the need for predictive, action-oriented analytics and responsible data practices — including pseudo-anonymization and transparent consent — while urging marketing teams to adopt an AI-forward culture focused on specific business problems and measurable KPIs.
From: The Agile Brand with Greg Kihlström
Cite as: Bryan Gernert. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bryan-gernert-my-perspective-is-that-if-you-build-a-marketing-capability-s