Bryan Gernert — CEO, Resonate
Published:
Using AI to be able to predict shifts in individual consumers and how to engage that consumer and what’s important… allows you to identify not just trends, because analytics is great, but unless you can take that and drive action, it’s just interesting information.
What does Bryan Gernert say on The Agile Brand with Greg Kihlström?
Bryan Gernert, CEO, Resonate, says: In this episode Bryan Gernert, CEO of Resonate, discusses how AI-driven consumer intelligence can help marketers navigate market volatility, prioritize business outcomes over efficiency gains, and drive measurable growth. He emphasizes the need for predictive, action-oriented analytics and responsible data practices — including pseudo-anonymization and transparent consent — while urging marketing teams to adopt an AI-forward culture focused on specific business problems and measurable KPIs.
From: The Agile Brand with Greg Kihlström
Cite as: Bryan Gernert. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/bryan-gernert-using-ai-to-be-able-to-predict-shifts-in-individual-consumer