Brit Starr
Chief Marketing Officer at CreatorIQ
Expert insights
- I don’t think brands own brands anymore. I think people own brands.
- Creators, as a community, as individuals, can do so many things for brands and business… They can be creative partners, influential voices, and flywheels for consumer insights.
- You have to understand the world you’re living in today, and it is a world that is driven largely beyond the control and bounds of the brands themselves.
- Measurement in our space has gotten incredibly sophisticated.
- Even if it works neck and neck [with traditional content], it’s so much more efficient to produce that the ROI on those programs, those campaigns are like 10, 11 X.