Brit Starr — Chief Marketing Officer, CreatorIQ
Published:
Even if it works neck and neck [with traditional content], it’s so much more efficient to produce that the ROI on those programs, those campaigns are like 10, 11 X.
What does Brit Starr say on The Agile Brand with Greg Kihlström?
Brit Starr, Chief Marketing Officer, CreatorIQ, says: In this episode Brit Starr, Chief Marketing Officer at CreatorIQ, discusses the shift from traditional influencer tactics to creator-led strategies, arguing that consumers and creators now largely shape brand perception and ownership. She explains how creators serve as creative partners, community builders, and sources of consumer insight, and stresses that measurement has matured—allowing marketers to scale creator partnerships, demonstrate strong ROI, and prioritize long-term relationships over one-off campaigns.
From: The Agile Brand with Greg Kihlström
Cite as: Brit Starr. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/brit-starr-even-if-it-works-neck-and-neck-with-traditional-content-i