Brit Starr — Chief Marketing Officer, CreatorIQ
Published:
I don’t think brands own brands anymore. I think people own brands.
What does Brit Starr say on The Agile Brand with Greg Kihlström?
Brit Starr, Chief Marketing Officer, CreatorIQ, says: In this episode Brit Starr, Chief Marketing Officer at CreatorIQ, discusses the shift from traditional influencer tactics to creator-led strategies, arguing that consumers and creators now largely shape brand perception and ownership. She explains how creators serve as creative partners, community builders, and sources of consumer insight, and stresses that measurement has matured—allowing marketers to scale creator partnerships, demonstrate strong ROI, and prioritize long-term relationships over one-off campaigns.
From: The Agile Brand with Greg Kihlström
Cite as: Brit Starr. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/brit-starr-i-dont-think-brands-own-brands-anymore-i-think-people-own