Benjamin Shapiro
Host, MarTech Podcast; Founder, I Hear Everything at I Hear Everything
Expert insights
- If you don’t have a consistent way to produce media that humanizes your brand, you just seem like an old, stodgy company.
- We don’t just put something out there that’s straight from GenAI. We edit. We revise. We teach it how we think.
- If you’re relying on a podcast to generate leads in three weeks, you’re running into the desert looking for water.
- If you’re a CMO measuring a podcast by demand-capture metrics, you’re already doing it wrong.
- You’re renting someone else’s audience. And you’ll eventually hit a ceiling.
- stop chasing leads, and start building relationships.