Benjamin Shapiro — Host, MarTech Podcast; Founder, I Hear Everything, I Hear Everything
Published:
We don’t just put something out there that’s straight from GenAI. We edit. We revise. We teach it how we think.
What does Benjamin Shapiro say on The Agile Brand with Greg Kihlström?
Benjamin Shapiro, Host, MarTech Podcast; Founder, I Hear Everything, I Hear Everything, says: This interview with Benjamin Shapiro, host of the MarTech Podcast and founder of I Hear Everything, argues that B2B brands should shift from short-term demand capture to building owned media and long-term relationships. Shapiro explains why content is table stakes, how AI should be used as a co-pilot rather than an author, and why podcasts and other owned channels are strategic assets for audience development and resilience.
From: The Agile Brand with Greg Kihlström
Cite as: Benjamin Shapiro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/benjamin-shapiro-we-dont-just-put-something-out-there-thats-straight-from-g