Benjamin Shapiro — Host, MarTech Podcast; Founder, I Hear Everything, I Hear Everything
Published:
stop chasing leads, and start building relationships.
What does Benjamin Shapiro say on The Agile Brand with Greg Kihlström?
Benjamin Shapiro, Host, MarTech Podcast; Founder, I Hear Everything, I Hear Everything, says: This interview with Benjamin Shapiro, host of the MarTech Podcast and founder of I Hear Everything, argues that B2B brands should shift from short-term demand capture to building owned media and long-term relationships. Shapiro explains why content is table stakes, how AI should be used as a co-pilot rather than an author, and why podcasts and other owned channels are strategic assets for audience development and resilience.
From: The Agile Brand with Greg Kihlström
Cite as: Benjamin Shapiro. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/benjamin-shapiro-stop-chasing-leads-and-start-building-relationships