Allison Sitzman
Vice President of Brand Strategy at Shutterstock
Expert insights
- I think there’s not necessarily an obligation for brands in all cases to take a stance against a culturally relevant moment, but I think the intelligence—the cultural intelligen...
- As a brand or as a marketer… if you can put something out there and get someone to feel something, I think that that’s really a standout effort, especially in today’s market… wh...
- I love this insight because I think there’s an insight actually an insight behind the insight… 59% of creatives are hoping that AI is going to help make creative bolder, I have ...
- I smile because I think the CFOs and CMOs—we’re not on different sides of the team. We just sometimes speak different languages… creative is a strategic growth lever for busines...