Allison Sitzman — Vice President of Brand Strategy, Shutterstock
Published:
As a brand or as a marketer… if you can put something out there and get someone to feel something, I think that that’s really a standout effort, especially in today’s market… when someone feels something for your brand and with your brand, then of course that’s really what helps us promote this sense of deep loyalty.
What does Allison Sitzman say on The Agile Brand with Greg Kihlström?
Allison Sitzman, Vice President of Brand Strategy, Shutterstock, says: This interview with Allison Sitzman, Vice President of Brand Strategy at Shutterstock, diagnoses an "impact gap" where rising ad spend yields declining customer impact and offers remedies: develop cultural intelligence, prioritize emotional resonance in creative, and use AI as a tool to de-risk bolder work. Sitzman also outlines how to translate creative value into business metrics to earn C-suite support, arguing that smarter, braver creative — not higher volume — will close the gap.
From: The Agile Brand with Greg Kihlström
Cite as: Allison Sitzman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/allison-sitzman-as-a-brand-or-as-a-marketer-if-you-can-put-something-out-th