Allison Sitzman — Vice President of Brand Strategy, Shutterstock
Published:
I love this insight because I think there’s an insight actually an insight behind the insight… 59% of creatives are hoping that AI is going to help make creative bolder, I have to imagine some of that insight is: they’re hoping that the boldness that they are bringing to life through their creative is approved to go out the door by the powers that be… I do think it’s a real-time kind of a real-time feedback and gut check that you can implement and use along the way that then can at least tell you as an early indicator or gauge: how bold is this creative, is the emotion coming through, is it coming through strongly enough?
What does Allison Sitzman say on The Agile Brand with Greg Kihlström?
Allison Sitzman, Vice President of Brand Strategy, Shutterstock, says: This interview with Allison Sitzman, Vice President of Brand Strategy at Shutterstock, diagnoses an "impact gap" where rising ad spend yields declining customer impact and offers remedies: develop cultural intelligence, prioritize emotional resonance in creative, and use AI as a tool to de-risk bolder work. Sitzman also outlines how to translate creative value into business metrics to earn C-suite support, arguing that smarter, braver creative — not higher volume — will close the gap.
From: The Agile Brand with Greg Kihlström
Cite as: Allison Sitzman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/allison-sitzman-i-love-this-insight-because-i-think-theres-an-insight-actua