Statistics Database

• 60% of consumers express concerns about data privacy — Getting Personal: What Consumers Really Think About Ad Relevance and Targeting (MX8 Labs, 2025)
• 80% of marketers believe personalization increases engagement — Getting Personal: What Consumers Really Think About Ad Relevance and Targeting (MX8 Labs, 2025)
• 72% of teams using synthetic responses and agentic AI report increased organizational dependence on research — Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence (Qualtrics, 2025)
• Research teams using AI are 4 times less likely to lose organizational influence — Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence (Qualtrics, 2025)
• 37% of traditional teams saw flat or declining demand for their research compared to 20% of AI-using teams — Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence (Qualtrics, 2025)
• 15% of researchers are actively using AI agents, with 78% believing they will handle over half of projects in three years — Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence (Qualtrics, 2025)
• Researchers using synthetic data are 11% more likely to engage in early-stage innovation — Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence (Qualtrics, 2025)