80% of marketers believe personalization increases engagement
Source: Getting Personal: What Consumers Really Think About Ad Relevance and Targeting — MX8 Labs (2025)
Cite as: MX8 Labs. (2025). Getting Personal: What Consumers Really Think About Ad Relevance and Targeting. Retrieved from https://research.agilebrandguide.com/research/ad-relevance-and-personalization-bridging-the-consumer-expectation-gap