Victoria Blackwell
Senior Program Manager of Research Insights at G2
Expert insights
- You’ve got to use AI to amplify human creativity, not replace it.
- People can tell. Your customers can tell. When something doesn’t feel authentic, it shows.
- Use behavioral and intent data to tailor messaging based on what buyers are actually interested in.
- Generic content has no value. Tailored experiences create real, genuine interaction.
- Ask AI: what patterns do you see? That’s AI for pain-point prevention in action.
- There is no perfect data area unless it’s been there since day one.
- Think of AI like a toddler at the beach—you can’t just let them wander into the ocean.