Victoria Blackwell — Senior Program Manager of Research Insights, G2
Published:
Use behavioral and intent data to tailor messaging based on what buyers are actually interested in.
What does Victoria Blackwell say on B2B Agility with Greg Kihlström?
Victoria Blackwell, Senior Program Manager of Research Insights, G2, says: Victoria Blackwell, Senior Program Manager of Research Insights at G2, discusses practical ways B2B marketers should adopt generative AI: use it to amplify human creativity, prioritize authentic and deeply personalized experiences using behavioral and intent data, shift analytics from diagnosis to prediction to prevent churn, start analytics pilots with imperfect but trustworthy data, automate high-impact workflows, and establish clear guardrails for safe AI usage. The conversation also covers adapting content and SEO for AI/LLM-driven buyer journeys.
From: B2B Agility with Greg Kihlström
Cite as: Victoria Blackwell. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/victoria-blackwell-use-behavioral-and-intent-data-to-tailor-messaging-based-on