Rajesh Sankaran
CMO at A-MAX Insurance
Expert insights
- Every B2B customer in their off hours are B2C customers… fundamentally the world’s changed because of our Starbuckses and Netflixes.
- the decision-making complexity probably is the biggest difference between B2C and B2B.
- Some B2B customers want to call and they want to talk to that particular agent that they have serviced them for years.
- Providing "structured information" and "templates" for communication can improve consistency and efficiency without sacrificing the personal touch.
- Millennials to Gen Z’s… are the new generation [of] CEOs and CFOs… [who] want to have a completely different type of interaction with other businesses.