Rajesh Sankaran — CMO, A-MAX Insurance
Published:
Every B2B customer in their off hours are B2C customers… fundamentally the world’s changed because of our Starbuckses and Netflixes.
What does Rajesh Sankaran say on B2B Agility with Greg Kihlström?
Rajesh Sankaran, CMO, A-MAX Insurance, says: Rajesh Sankaran, CMO at A-MAX Insurance, discusses how B2B customer experience is converging with B2C expectations as buyers bring consumer standards into business purchasing. He covers differences in decision complexity, the need for sales and marketing alignment, balancing digital efficiency with human relationships, and the generational shift driving new interaction preferences among business decision-makers.
From: B2B Agility with Greg Kihlström
Cite as: Rajesh Sankaran. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rajesh-sankaran-every-b2b-customer-in-their-off-hours-are-b2c-customers-fun