Phyllis Fang
Head of Marketing at Transcend
Expert insights
- All that shadow data floating throughout an organization’s tech stack…creates unseen risks that erodes transparency. And as a marketer, as an operator, you don’t always know wha...
- Customers are smart. They know when personalization is shallow and just like a dynamic field substitution, but they also can instinctively sense when brands overreach or they mi...
- A lot of financial services apps will do this with credit insights or budgeting tips in exchange for seeing a user’s transaction data…And I think we can’t forget real utility by...
- The way I would tell marketers to start to think about this reframe is that we need to be able to show that trustworthy data pipeline is expandable usable data. So that expands ...