Phyllis Fang — Head of Marketing, Transcend
Published:
All that shadow data floating throughout an organization’s tech stack…creates unseen risks that erodes transparency. And as a marketer, as an operator, you don’t always know what data is permissible to use…
What does Phyllis Fang say on The Agile Brand with Greg Kihlström?
Phyllis Fang, Head of Marketing, Transcend, says: This interview with Phyllis Fang, Head of Marketing at Transcend, explores the personalization paradox: AI enables precise one-to-one experiences even as data access is constrained by privacy, regulation, and consumer skepticism. Fang outlines practical steps—auditing shadow data, redefining the value exchange with tangible utility, reframing privacy as a growth enabler, and fostering cross-functional collaboration—to build trustworthy, consent-driven personalization that scales responsibly.
From: The Agile Brand with Greg Kihlström
Cite as: Phyllis Fang. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/phyllis-fang-all-that-shadow-data-floating-throughout-an-organizations-t