Phill Agnew
Host, Nudge Podcast at Nudge Podcast
Expert insights
- Steve Jobs comes into the MP3 market with the iPod, and he famously says, 1,000 songs in your pocket. He found that the concrete phrases were about eight times more memorable th...
- There is something in human psychology that makes us attracted to people, to objects, to brands, that aren't completely perfect. A classic example is Avis, who said, 'We're numb...
- They found that just sending that thank you note increased future sales by $29 on average for that type of customer compared to the control. When one staff member handwrote the ...
- This is the catch-22 when it comes to marketing with AI: we can get very effective marketing with AI, but as soon as people find out or assume it's written by AI, they'll value ...