Phill Agnew — Host, Nudge Podcast, Nudge Podcast
Published:
They found that just sending that thank you note increased future sales by $29 on average for that type of customer compared to the control. When one staff member handwrote the thank you note, it increased future sales for that customer on average by $52.
What does Phill Agnew say on The Agile Brand with Greg Kihlström?
Phill Agnew, Host, Nudge Podcast, Nudge Podcast, says: This interview with Phill Agnew explores how behavioral science can become a lasting competitive advantage in marketing by translating abstract technical claims into concrete benefits, strategically revealing minor flaws to increase trust, and using small personalized gestures to boost customer loyalty. It also examines the catch-22 of AI in marketing — that AI can optimize work but risks devaluing it if audiences perceive a lack of human authenticity — and argues for pairing data fluency with human-centered insights.
From: The Agile Brand with Greg Kihlström
Cite as: Phill Agnew. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/phill-agnew-they-found-that-just-sending-that-thank-you-note-increased-f