Peter Fogelsanger
Fractional Partner Executive at Peter Fog LLC
Expert insights
- Many founders or heads of GTM sales will treat a partner program and the team as something separate… And I think it needs to be part of the holistic go-to-market strategy to be ...
- To activate a partner is a mindset and a process and approach that is hyper focused on that first outcome, which is a deal. If you’re doing onboarding and partner enablement aft...
- I kind of have this mental model for activation and enablement as an onion. And you’re just peeling layers, continuously peeling layers… there’s no such thing as a fully enabled...
- You need to also look at partner influenced. And this is a very controversial topic in a lot of organizations… You should aspire to have a partner, at least one partner influenc...