Peter Fogelsanger — Fractional Partner Executive, Peter Fog LLC
Published:
You need to also look at partner influenced. And this is a very controversial topic in a lot of organizations… You should aspire to have a partner, at least one partner influencing every single deal. If you’re treating your program and your ecosystem strategically, there shouldn’t be a single deal in today’s market… without some partner helping you figure out what’s going on. You’re just doing it the hard way.
What does Peter Fogelsanger say on B2B Agility with Greg Kihlström?
Peter Fogelsanger, Fractional Partner Executive, Peter Fog LLC, says: Peter Fogelsanger discusses how many partner programs fail by treating partnerships as a separate channel, prioritizing recruitment and onboarding over strategic activation and measurable influence. He recommends integrating partner strategy into the core go-to-market, focusing on activating partners for an initial joint deal, continuously enabling partners through bite-sized updates, and tracking partner-influenced revenue rather than just sourced leads to drive sustainable, mutual growth.
From: B2B Agility with Greg Kihlström
Cite as: Peter Fogelsanger. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/peter-fogelsanger-you-need-to-also-look-at-partner-influenced-and-this-is-a-v