Nigel Dennis
Creative Director at The Office of Experience
Expert insights
- We kind of look at a design system as an extraction or kind of an expansion on existing brand guidelines. The irony is that sometimes in most brand guidelines, the digital guide...
- I think it is a big glaring gap in a lot of teams and internal at agency level. There is a lack of vision that can really get in the way in that shared vision, understanding wha...
- My brand color changes from red to blue one day… I’m only changing that in one place. And the second I change that one place, it cascades everywhere else I’ve applied it. So it ...
- Ultimately, the biggest benefit to this is speed to market is obviously the biggest impact point. Your team coming up with a new feature is no longer hindered or they’re no long...