Nigel Dennis — Creative Director, The Office of Experience
Published:
I think it is a big glaring gap in a lot of teams and internal at agency level. There is a lack of vision that can really get in the way in that shared vision, understanding what we’re all building, what we’re working against, and having that shared vision for the work is really the key… in the same way we created writer and designer partnerships, you know, back in the day, traditional agency model, we need to be doing the same with engineers and as creatives kind of reaching across the aisle, making sure that we have that shared vision.
What does Nigel Dennis say on The Agile Brand with Greg Kihlström?
Nigel Dennis, Creative Director, The Office of Experience, says: This interview with Nigel Dennis, Creative Director at The Office of Experience, examines why many corporate design systems become constraints rather than enablers. Dennis argues that systems are often conceived as static rulebooks or afterthoughts, and he recommends building tokenized, intelligent foundations and fostering close collaboration between design and engineering to drive speed to market and long-term business value.
From: The Agile Brand with Greg Kihlström
Cite as: Nigel Dennis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/nigel-dennis-i-think-it-is-a-big-glaring-gap-in-a-lot-of-teams-and-intern