Mark Wagner
Sr. Director, Digital Strategy at Horizontal Digital
Expert insights
- The idea was really born out of a need to more quickly and easily collect and understand and act actually on what these customers are saying and doing at the physical retail lev...
- The action really comes in when Sense mobilizes next steps for marketing. It can accelerate existing work tasks, and it can do what AI does well already, suggest and create cont...
- That helps build a corpus of understanding for the AI, and through the language model we instruct it to pick up on both deviations from the intended brand promise as well as sig...
- Mobilize your brightest, most industrious, cross-functional team members to solve for those challenges or those opportunities and do it lean startup style; spend time really def...