Mark Wagner — Sr. Director, Digital Strategy, Horizontal Digital
Published:
Mobilize your brightest, most industrious, cross-functional team members to solve for those challenges or those opportunities and do it lean startup style; spend time really defining that product market fit. Get messy, get collaborative, get iterative, get ideas, lots of them out on the table fast, get the narrow solution in market and then track those outcomes, document those failures, enhance what works, kill what doesn’t, internalize your learnings, and just keep going, one by one by one.
What does Mark Wagner say on The Agile Brand with Greg Kihlström?
Mark Wagner, Sr. Director, Digital Strategy, Horizontal Digital, says: Mark Wagner of Horizontal Digital discusses building an AI-powered "SenseAgent" to close the gap between a brand's intended promise and how customers actually perceive it across retail and digital touchpoints. He explains how training agentic AI on proprietary brand content enables real-time detection of deviations and churn signals, and recommends a lean, iterative approach that mobilizes cross-functional teams to rapidly test, learn, and operationalize AI-driven actions that move from insight to execution.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Wagner. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-wagner-mobilize-your-brightest-most-industrious-cross-functional