Lisa Avvocato
CMO at Vitam
Expert insights
- 10 years ago, 15 years ago, it was really about who spends the most on ads. And now it’s much more about who is the most relevant, the most credible, and ultimately the most use...
- You really have to consider the structure of content; as marketers, this is a really big learning curve for some of us. Like five years ago, if you would have asked me what a JS...
- The absence of regulation doesn’t equal permission. Marketing leaders shouldn’t wait for enforcement to define these standards because there’s going to be a huge lawsuit one day...
- Marketing is eventually going to become this blend of creativity and growth architecture. The best marketers are not going to be choosing between storytelling and structure; the...