Lisa Avvocato — CMO, Vitam
Published:
Marketing is eventually going to become this blend of creativity and growth architecture. The best marketers are not going to be choosing between storytelling and structure; they’re going to be designing campaigns and strategies that work simultaneously together. If you’re not learning that now, you will be left behind.
What does Lisa Avvocato say on The Agile Brand with Greg Kihlström podcast?
Lisa Avvocato, CMO, Vitam, says: In this conversation Greg Kihlström interviews Lisa Avvocato, CMO at Vitam, about how generative AI is fundamentally changing marketing—from discovery economics to content strategy and team skills. Avvocato offers a practical roadmap for leaders: focus on earning algorithmic trust rather than buying visibility, structure content and data for AI, upskill teams to blend creativity with technical rigour, and adopt ethical guardrails rather than waiting for regulation.
From: The Agile Brand with Greg Kihlström podcast
Cite as: Lisa Avvocato. (2026). On The Agile Brand with Greg Kihlström podcast. Retrieved from https://research.agilebrandguide.com/insights/lisa-avvocato-marketing-is-eventually-going-to-become-this-blend-of-creati