Kristin Russel
Chief Marketing Officer at symplr
Expert insights
- A lot of healthcare marketing involves people dressed up like doctors wearing baby blue scrubs, looking over iPads. The challenge in healthcare of helping your brand stand out i...
- People can’t buy brands they don’t know
- One of the things that happens a lot in healthcare… is you forget that the company’s just made up of a lot of people.
- It’s one thing to do it in marketing. It’s another thing to have your sales team show up thinking that way, or your product team building for those users.
- It takes a lot of coffee. You better have some good wine on hand too, and a lot of determination.
- Brand done well drives your acquisition