Kristin Russel — Chief Marketing Officer, symplr
Published:
One of the things that happens a lot in healthcare… is you forget that the company’s just made up of a lot of people.
What does Kristin Russel say on The Agile Brand with Greg Kihlström?
Kristin Russel, Chief Marketing Officer, symplr, says: CMO Kristin Russel discusses building memorable B2B brands and creating a new category in highly regulated healthcare markets. She shares practical tactics—moving beyond default healthcare imagery, centering messaging and product around real human users, aligning marketing with sales and product, measuring brand via share-of-voice and performance signals, and the long-term work required to name and defend a market category.
From: The Agile Brand with Greg Kihlström
Cite as: Kristin Russel. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/kristin-russel-one-of-the-things-that-happens-a-lot-in-healthcare-is-you-f