Joshua Goldberg
EVP of Strategy at Zenapse
Expert insights
- LLMs are great utilities, but marketers need more than content generation. They need to know what actually matters to the customer.
- If LLMs give you fluent language, LEMs give you emotional fluency, shortening the distance between brand and consumer.
- People don’t make decisions based on demographics. They make them based on emotion.
- When we asked people how they felt, they actually told us. And that insight made the whole experience better.
- Imagine emotionally aware messaging in your smart home, or while driving, or mid-game. The model doesn’t just optimize. It listens.