Joshua Goldberg — EVP of Strategy, Zenapse
Published:
People don’t make decisions based on demographics. They make them based on emotion.
What does Joshua Goldberg say on The Agile Brand with Greg Kihlström?
Joshua Goldberg, EVP of Strategy, Zenapse, says: Joshua Goldberg, EVP of Strategy at Zenapse, explains how Large Emotion Models (LEMs) move marketing beyond behavior- and demographic-based targeting by predicting how people feel and what they believe, enabling emotion-driven personalization at scale. He describes how LEMs trained on billions of consumer interactions dynamically adjust creative and messaging in real time to boost conversion, lower CAC, enable omnichannel emotionally aware experiences, and avoid PII concerns through fast, low-code deployment.
From: The Agile Brand with Greg Kihlström
Cite as: Joshua Goldberg. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/joshua-goldberg-people-dont-make-decisions-based-on-demographics-they-make