Jeff Hahn
Principal at Hahn Agency
Expert insights
- It's important that we're transparent and we disclose that we are using AI in order to set down a platform of trust.
- The big opportunity for brands is a switch from rapid response to anticipating potential crises and then burning that risk down through the built scenarios and simulations.
- The questions behind that idea are these: did the influencer help the brand make news and did the influencer help the brand build trust?
- The days of a weekly report, monthly report, quarterly report, forget it. We've got to move into a real time analytics environment.