Jeff Hahn — Principal, Hahn Agency
Published:
The questions behind that idea are these: did the influencer help the brand make news and did the influencer help the brand build trust?
What does Jeff Hahn say on The Agile Brand with Greg Kihlström?
Jeff Hahn, Principal, Hahn Agency, says: This episode features Jeff Hahn, Principal at Hahn Agency, discussing how AI is reshaping public relations and the responsibilities that come with it. Hahn covers ethical considerations like transparency and data ethics, highlights AI-driven crisis prediction and simulation, recommends outcome-focused influencer metrics (earned media crossover), and urges adoption of real-time analytics to navigate a fragmented media landscape while preserving trust and brand reputation.
From: The Agile Brand with Greg Kihlström
Cite as: Jeff Hahn. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jeff-hahn-the-questions-behind-that-idea-are-these-did-the-influencer