Jaysen Gillespie
Global Head of Analytics and Product Marketing at RTB House
Expert insights
- Instead of just searching the web for like shoes for people with a narrow foot… I could give that fact along with a couple brands that maybe work for me into an AI engine… It ca...
- The prior generation of tool, which I’ll call machine learning more broadly, mostly focused its learning from the moment an ad was shot. That’s great. That teaches you a lot abo...
- But imagine you had an LLM agent that was out there actually reading the entire page, understanding the content, and understanding that it reflected intent to purchase. That’s w...