Jaysen Gillespie — Global Head of Analytics and Product Marketing, RTB House
Published:
But imagine you had an LLM agent that was out there actually reading the entire page, understanding the content, and understanding that it reflected intent to purchase. That’s what you can do with an LLM. You can actually generate these LLM-powered audiences… You’re literally not using anything other than your own product feed and what the user is doing on a publisher side. So it is 100% bulletproof on the privacy side.
What does Jaysen Gillespie say on The Agile Brand with Greg Kihlström?
Jaysen Gillespie, Global Head of Analytics and Product Marketing, RTB House, says: In this interview Jaysen Gillespie of RTB House discusses how economic uncertainty and generative AI are reshaping performance marketing by lengthening and widening the consumer research cycle. He argues marketers must optimize for AI-powered discovery, shift from machine learning to deep learning to prove incrementality, and adopt LLM-driven contextual targeting as a privacy-first approach. The conversation stresses cross-functional collaboration, agility, and technology that demonstrates causal business impact.
From: The Agile Brand with Greg Kihlström
Cite as: Jaysen Gillespie. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/jaysen-gillespie-but-imagine-you-had-an-llm-agent-that-was-out-there-actually