Heidi Bullock
Chief Marketing Officer at Tealium
Expert insights
- People want to work with a vendor who... can be a trusted advisor.
- Data that they collected within 30 seconds was more telling than data they collected on key buyers over 10 years.
- You get a lot better matching and the signals obviously are clear. And what’s important about that is without that type of technology, you as a marketer have… it’s almost like y...